An everyday sweetener — without compromise.
That’s our promise.
No spam. Ever. Just the launch.
Sugar Lost One More.
You're on the list.
Waitlist Member
The Wake-Up Call
India has a sugar problem. The alternatives are broken.
77M+
Indians with diabetes
1 in 6
Adults are pre-diabetic
10 tsp
Sugar in one soda can
0
Alternatives that actually work
Until Now.
COLD HABIT
Built for a generation that refuses to compromise — on taste, on health, or on what goes into their body. Pure monk fruit and allulose. No fillers. No shortcuts. No side effects. Just clean sweetness, exactly like sugar.
✓ Exact 1:1 Substitute
✓ Licensed & FSSAI
✓ Heavy Metal Tested
✓ Clean Label
✓ 100% Natural
✓ Zero GI
✓ No Aftertaste
VS The Rest
Nothing Compares.
Sugar
The Original Problem
✓Natural
✗Zero Calories
✗Zero GI
✓No Aftertaste
✓Baking Safe
Artificial Sweeteners
Lab-Made Risk
✗Natural
✓Zero Calories
✓Zero GI
✗No Aftertaste
✗Baking Safe
Stevia
Bitter Reality
✓Natural
✓Zero Calories
✓Zero GI
✗No Aftertaste
✗Baking Safe
Monk Fruit + Erythritol
Close But Not Quite
✓Natural
✓Zero Calories
✓Zero GI
✗No Aftertaste
✓Baking Safe
COLD HABIT
Monk Fruit + Allulose · The only formula that checks every box.
THE WINNER
✓Natural
✓Zero Calories
✓Zero GI
✓No Aftertaste
✓Baking Safe
FAQ
Questions Answered.
Yes. Monk fruit extract is GRAS-recognized by the FDA and has been used in traditional Chinese medicine for centuries with no known adverse effects.
COLD HABIT does not raise blood glucose levels, making it suitable for people managing diabetes or insulin resistance. Always consult your physician for personalised advice.
No. Unlike sugar, monk fruit sweetener does not trigger an insulin response — ideal for those watching their metabolic health.
Absolutely. It is a 1:1 substitute — replace sugar with the same quantity in any beverage.
Stevia leaves a bitter or liquorice-like aftertaste. COLD HABIT delivers clean sweetness with zero bitterness.
Yes. COLD HABIT is formulated for clean, round sweetness with no chemical or bitter notes — perfect for everyday use.
